Cody Lai Design
2019
Concept
One of the characters of my Chinese name, “雋“ contains a bird(隹) shoot by an arrow(弓), which is a metaphor for “good“ or “wonderful“ because having a bird when hunting is good in the ancient era.
Moreover, it contains a meaning of idea-generating, by shooting an idea and generating into design solutions, which highlights my creativity.
Typeface
Color
Pantone 7682C
CMYK : 65 45 10 0
#6786B8
Pantone Black C
CMYK : 67 64 67 64
#2D2A26
Pantone 486C
CMYK: 0 55 50 0
#EE907B
Supergraphic
The concept of the supergraphic is different animals that were also shot by an arrow, they were healed and became stronger, finally living happily in the forest.
Stationary
The supergraphics were placed all over the stationary set, using the blue as the main color to apply as a background, then the peach as a highlight color.