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Cody Lai Design

2019

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​Concept

One of the characters of my Chinese name, “雋“ contains a bird(隹) shoot by an arrow(‮弓‬), which is a metaphor for “good“ or “wonderful“ because having a bird when hunting is good in the ancient era.

 

Moreover, it contains a meaning of idea-generating, by shooting an idea and generating into design solutions, which highlights my creativity.

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Typeface

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Color

Pantone 7682C

CMYK : 65 45 10 0

#6786B8

Pantone Black C

CMYK : 67 64 67 64

#2D2A26

Pantone 486C

CMYK: 0 55 50 0

#EE907B

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Supergraphic

The concept of the supergraphic is different animals that were also shot by an arrow,  they were healed and became stronger, finally living happily in the forest.

Stationary

The supergraphics were placed all over the stationary set, using the blue as the main color to apply as a background, then the peach as a highlight color.

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