糖果盛誕 Candy Xmas
2020
Candy Xmas is a Christmas promotional event created by Natalie Ho, Tiffany Chan and Cody Lai which proposed to the Citygate Outlet, a shopping mall in Hong Kong. The theme of the project is the gingerbread men having a sweet party in their own village, where they have different adventures in the magical village.
Story Background
In the candy town, candies are the main resource. The gingerbread man ought to prepare the Christmas dinner for the greatest festival in the town. Visitors at Citygate outlets are invited to join their dinner and to help to collect candies through 4 booths, named Candy Shower (糖果陣雨), Candy House (反斗糖果屋), Candy Fun (糖果變變變), Candy Power Station (糖果能量站) respectively. They are encouraged to finish three tasks, one in the app and two in the venue, to help gingerbread men to collect candies for the town, visitors can then redeem the gifts at the venue after completing the collection.
App
During the visit to the mall, guests could download the candy Xmas app to help them finish the tasks to redeem souvenirs. Users could scan the QR code provided to collect the candies or play the interactive ar game in the venue.