Packaging Design: Italian Tomato
2019
The packaging design project is a school project created by Cody Lai and Fong Wing Sze, the project simulates a macaron set produced by Italian Tomato which involves illustration and packaging design.
Italian Tomato, a Japanese Italian restaurant, and bakery chain established in 1978, with the brand mission of encouraging “Love and Dream” and attempting "satisfaction of Heart" for the beloved guests.
Illustration
There is a set of story card that shows a narrative illustration created for this project which is a modern love story of a young couple reaching their dream and love.
Packaging Layout
There are matching illustration on the packaging, customers can see the two packagings is a series when they placing next to each other in the shelves. Couples can share their macarons to each other and interact with each other using the matching design.
Packaging Design
The design is aim at presenting the modern elegant atmosphere of Italian Tomato. Soft, unsaturated colors, blue and pink are used as theme color, floral element, mature realistic watercolor illustration with a love story are added to the design to present the idea.
The packaging design is mainly a matchbox structure but consist of an outer case, macaron box, candle container/stand. Customers can reuse the box as light after having the macaron by using the little container at the bottom as a candle stand, insert the case after the candle lightens up. There will be three flavors in a set of six, in set blue, there are lavender, blueberry, and mint chocolate macaron. In set pink, there is rose, raspberry and strawberry macaron.
The inner box is environmentally friendly as it does not need glue to secure the box. It can be cut together with the smaller box so it can make the best use of paper.
Introduction card
There will be an introduction placed inside the box which shows a description of the flavor of the macaron set and how to use the box as candlelight. Graphics were used for better understanding.
The curve die-cut on the top allows customers to pull the card out of the box and see the macarons underneath.
Packaging Dummy
The tray box is made of kraft card in dark red and blue which similar to the brand color and theme color.
The card this durable and strong so it helps to protect the macaron properly.
There is divider inside the box so it can separate the three favors.
At the bottom of the box, there is a small box uses as candle stand and container, user can put it at the bottom and tie up the ribbon to secure it from loss.
Candlelight
The light effect when the candle lightens up and inserted into the outer case.
